Tuesday, April 7, 2009

Mod Fashion


Mod fashion started in the 60s. A small group of young men and a few girls started to look to French and Italian cool, combined with American Ivy League style to create a uniquely British youth fashion. These early Modernists listened to Modern Jazz, rejecting the prevailing fashion for 'Trad' jazz, as typified by Aker Bilk. They also liked American Negro Blues music. The fashion caught on and the Modernists became the Mods.
Since then Mod has played a part in British fashion. Several revivals have kept the look in the public eye. The first of which started in the late 70s following hard on the heals of Punk. Bands such as The Jam provided the music and 60s Carnaby Street provided the fashion inspiration.
Mod returned in the 90s and has been with us ever since.

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