Saturday, October 25, 2008

Dr.Martens


Dr Klausus Maertens, now known as Dr Martens, first invented the famous sole in 1945, following a skiing accident. The Dr Martins brand began on April 1st 1960 when the first pair of boots was born. Almost five decades later the brand goes from strength to strength and still represents many sub-cultures including skinheads, mods, punks etc. Dr. Martens History. By 1959 the two decided that they needed a company to produce and distribute the shoes, then called Dr. Maertens, in other parts of the world. At first, many manufacturers rejected the concept of an ‘air cushioned sole’ as a short-lived gimmick. However, the R. Griggs Group, located in the village of Wollaston in England, decided to go along with the idea by creating the first work boot with the revolutionary sole. On the first of April 1960, the first cherry red eight-eyelet work boot was produced and named 1460 (1/4/60). To sell the brand name better in England, the name was anglicized to Dr. Martens. The range was branded AirWair and the rest is history. Today the Dr Marten brand is recognized around the world as one of the most comfortable shoe designs in history. Over time it has changed from a specialized fashion statement to one of the most comfortable boots in the field.

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